Burley tobacco sort dried in the shade in the open air, this process is stretched for two months, resulting in the leaves lose almost all the sugar and taste begin to resemble cigar tobacco. Virginia tobacco sort dried using hot air in special rooms, so it is called pipe-dry tobacco, this process takes a week. Oriental tobacco is characterized by a strong aroma and its small leaves are collected by hand. The first mentioned sort is often called light tobacco, because its leaves after drying acquire shades ranging from Golden yellow to bright orange, Burley tobacco sort usually has a brown colour of different saturation. Three sorts of tobacco are used for their production: "Virginia", "Burley" and a blend of Oriental tobacco. Parliament cigarettes are characterized by a rather sharp taste. In America, the consumer of these cigarettes is an ordinary resident, in Russia VIP-category, in the EU the brand is aimed at the average consumer, in France Parliament cigarettes are preferred by about 12% of women, and only 6.5% of men in England these cigarettes are popular with young people (19%), very often they can be seen in clubs, at night parties. In its homeland, Parliament is less successful as brands such as Marlboro and Camel. In different countries, cigarettes of Parliament brand are perceived differently, and smokers of these cigarettes are different segments of society. It should be noted that from the large range of company products, Parliament were the first cigarettes to cross the borders of the USA. Already in the early 40s of the last century, the brand took a good position in the US market.įor the first time outside the United States Parliament cigarettes were imported in the 1970s. Wise advertising campaign, high quality cigarettes of the Parliament brand and careful pricing policy provided this brand high popularity in the markets. Therefore, the brand has retained its original taste. Manufacturing technologies are adhered on the highest level throughout the existence of the brand. Philip Morris International uses only the highest sorts of tobacco for the manufacture of the Parliament brand cigarettes. The Philip Morris company was known for its attentive approach to the consumers of its products and care for them. This innovation in cigarette manufacturing technology contributed to the cooling of tobacco smoke and this particular softness of taste. Later it was replaced by a dense paper filter, half hollow as a mouthpiece. The first cigarettes with the sonorous name Parliament were equipped with a unique charcoal filter made of ordinary cotton fabric. The Philip Morris company founded a solid and successful Parliament brand in 1931.
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